Amplience, an AI content company, has announced that with the appointment of experienced leader and technologist, Anthony Lye as its new Chief Executive Officer, the company has significantly evolved its strategy by introducing a vision focused on the relationship between content creation,...

Global pressures have made consumers more uncertain and unpredictable, finds a new survey conducted by Twilio, a customer engagement platform. As a result, 48% of marketers are now questioning the value of traditional customer segmentation through demographic data. Instead, they are placing...

Business-to-business (B2B) marketing is undergoing rapid transformation, reports Winterberry Group in its newest whitepaper, Outlook for B2B Marketing – A Market in Transformation. This is attributable to multiple factors ranging from the emergence of digital natives among buying and...

UK marketers are fully embracing the opportunities afforded by Generative AI. Over the next 12 months, 72% of marketers will prioritise spending on AI and two-thirds (67%) will put up to 30% of their marketing budgets towards the technology. These findings are taken from the AI & Composable...

As companies grow and expand, customer experience decidedly becomes a top focus of company operations. One bad experience with your business can result in client dissatisfaction, create a negative customer experience and cost you a customer for life leading to decreased customer loyalty and a...

Enterprise sales teams are failing to convince 91% of prospects that the sales content they receive has been personalised to them. This is according to new research by Gong, a leading revenue intelligence platform, that shows that customers and prospects crave a personalised approach. In the...

Emplifi, a leading unified customer engagement platform, has released Meeting the Demands of the Modern Customer: A Deep Dive Into The Importance of Social Influence, a new study in collaboration with Harris Interactive offering insights into the power of ratings and reviews on purchasing...

QuMind sells a market research platform which provides consumer feedback to decision-makers quickly. It was founded in 1999 by the company’s CEO, Mark Ursell. He told Intelligent CXO about how the company’s offering has changed since it first started to meet the demand for faster...

With over 100 global offices, Reed wanted to make its marketing automation more effective. It needed to generate more leads and co-ordinate more efficiently with the sales team. Marketing Director, UK and EMEA, Reed, James Adams, explains how the recruitment company chose HubSpot to help it...

Storyblok, a content management system (CMS) category leader that empowers both developers and content teams to create better content experiences across all digital channels, has announced research which reveals UK companies are losing a considerable sum of money each year due to poor website...