Customer Experience

The power of people: Get to Know Your Customers Day 2024

In the age of constant technological advancements, it can begin to feel like both the business landscape and how organisations interact with their customers is becoming entirely shaped by technology. From the...

How businesses can adapt to consumers’ changing digital needs 

Consumers are increasingly expecting digital platforms that can not only locate information but offer them personalised and conversational responses. For businesses, this impending shift is significant, challenging...

Calabrio acquires AI and bot analytics company to revolutionise the customer ex...

Calabrio has announced its acquisition of Wysdom, leading experts in AI (Artificial Intelligence) and virtual agent performance solutions. This acquisition will accelerate Calabrio’s strategy to help...

Marketing Café 2024 – Where Marketers Meet

Marketing Café is a unique environment for marketing experts to connect, share ideas and learn from thought leaders in the industry in a cozy café style setting. Over freshly brewed coffee and baked...

Over half of Brits believe broadband providers profit from baffling jargon

Two-thirds of Brits (63%) find the language used by broadband providers baffling, according to a new report by comparison site Broadband Genie. UK broadband customers were presented with a range of terms used by...

Poor profitability tracking in retail marketing risks the financial stability...

Less than a third (32%) of retail marketers are currently measuring the profitability of their digital marketing efforts, despite eight in ten (80%) stating the metric is an important KPI for them. This is risking the...

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