Magazine Button

Marketing

Lentini Design and Marketing is an approved supplier for the Super Bowl LVI Business Connect programme

Lentini Design and Marketing has been designated as an approved supplier of the Super Bowl LVI Business Connect programme. It is one of 225 local, diverse businesses in the Los Angeles area identified as a certified, experienced company approved to compete for contracts related to the...


Proximity announces strategic relationship with ITS Technology Group

Proximity Data Centres, a UK regional Edge colocation data centre provider, has announced a strategic marketing partnership with ITS, a leading UK wholesale provider of full fibre infrastructure. The partnership follows the announcement of a joint venture between ITS, the Liverpool City Region...


Half of B2B sales professionals saw their workloads increase during the pandemic, new survey reveals

Groove, a leading sales engagement platform for enterprises using Salesforce, has unveiled the results of a new industry survey examining the impact of remote work on B2B sales teams in the United States. The survey of 765 sales professionals found that the impact of COVID-19 has created...


Navigating a successful rebrand

A rebrand can bring many opportunities for businesses, and it, of course, brings challenges. Having just navigated a successful rebrand, Kirsten Allegri Williams, Chief Marketing Officer (CMO), Optimizely, has top tips on the best way to move forward and how to identify the critical business...


On a rebranding journey? Be focused, relentless and throw away the B2B playbook

Rebranding naturally has to involve change and this can sometimes be hard to drive forward within a business. But Paul Stoddart, CMO at Epicor, said that many exceptional results in his career have only happened as a result of change. He explains how to navigate the challenges on a rebranding...


Logitech G named Official Peripherals Partner for CLG Red

CLG, a top-tier North American esports organisation, and Logitech G, a leading innovator in gaming technologies and gear, have announced a multi-year partnership that names Logitech G the Official Peripherals Partner for CLG Red, which includes CLG’s CS:GO Team, and female players and...


WorkWave launches powerful new sales and marketing platform

WorkWave, a leading provider of cloud-based software solutions that support every stage of a service business’s life cycle, has announced the launch of WorkWave Marketing Sales Center, a powerful new sales and marketing platform that integrates directly into WorkWave PestPac, enabling...


AppsFlyer committed to empowering ME marketers with mobile solutions

AppsFlyer, a global attribution leader, is furthering its commitment to the Middle East as it looks to support local marketers with the tools and data required to develop and execute effective mobile marketing campaigns. Having successfully raised US$210 million from a Series D funding round in...


Browse our latest issue

Magazine Cover

View Magazine Archive