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Nine reasons to use quizzes for lead generation 

Nine reasons to use quizzes for lead generation 

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Riddle has announced the release of its Quiz Marketing Benchmarks Report – the first data-driven analysis about using online quizzes for marketing, data collection and audience engagement. Based on 3.3 billion data points from quizzes built with Riddle in 2021, the report gives marketers clear and compelling evidence that quiz marketing is a valuable and viable way to collect lead user information through lead generation. 

The Quiz Marketing Benchmarks Report is an infographic that provides marketers with the key quiz benchmarks needed to launch and optimise any marketing campaigns around online quizzes, including: 

  • 20 times better than pop-ups for lead generation: 41.4% opt-in rate for quizzes vs. 1.9% for pop-ups 
  • 27% more engagement: visitors stay 3:27 on pages with quizzes vs. 0:54 (global average) 
  • 34.2% start rate: one in three-page visitors will interact with a quiz 
  • 81.5% completion rate: four out of five visitors will finish a quiz 

“Until now, marketers were in the dark about key performance benchmarks for online quizzes,” said Boris Pfeiffer, Founder and CEO of Riddle. “We’re proud to offer the first in-depth data set for quiz marketers – demonstrating that quizzes, polls and other interactive content excel at engagement and first-party data collection.” 

The Quiz Marketing Benchmarks Report is based on a full year’s data of Riddle’s online quiz maker platform, including: 

  • 2.76 billion quiz questions answered 
  • 497.2 million minutes of audience engagement 
  • 107.6 million leads collected 
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