SEEK Asia has launched its new omnichannel marketing campaign, aimed at getting job seekers, especially first jobbers, to work.
This comes after the pandemic caused unemployment rates to skyrocket to an estimated 81 million in Asia, with many still unable to secure a job. The pandemic has also changed people’s attitudes towards their jobs, with many re-evaluating where and how they want to work and the kind of work they want to do. This has led to the emerging trend known as the ‘Great Resignation’, a term coined by associate professor of management at Texas A&M University Anthony Klotz, which explains why even experienced job seekers are choosing to leave their current careers in the search of something more meaningful.
Aptly titled ‘Let’s Get to Work’, SEEK Asia’s latest campaign will be rolled out in its six key markets, running across digital, out-of-home (OOH) advertising, social media and PR. ‘Let’s Get to Work’ is a continuation of SEEK Asia’s brand evolution that began in late 2020 and will focus its messaging on empowering job seekers to go after careers they are passionate about.
Jane Cruz-Walker, Chief Marketing Officer at SEEK Asia, said: “While the pandemic has caused widespread job loss, reduced working hours and pay cuts, it has also caused many to re-evaluate what they want out of their career. Job seekers’ demands have evolved beyond remuneration – they want a sense of fulfilment, good work-life balance and career progression – and it is time for companies to adapt to this new world of work.”
Peter Bithos, CEO of SEEK Asia, added: “SEEK Asia is the biggest and most trusted jobs board in Southeast Asia. Our ambition is to grow fourfold in the next five years and to expand our platform beyond what people have come to know and love us for. We are strengthening our existing business by making big investments in people, innovation and technology. Through ‘Let’s Get to Work’, we will be able to better engage with and inspire job seekers to find jobs that are meaningful to them. With our appeal to job seekers, this will also allow us to get more employers on the platform looking for quality talent, allowing an explosion of opportunities. ‘Let’s Get to Work’ is an integral part of SEEK Asia’s commitment to job seekers and employers and this is just the beginning of our exciting developments and plans.”
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