Seneca Women, Mastercard and Deserve launch credit card to advance women in the economy

Seneca Women, Mastercard and Deserve launch credit card to advance women in the economy

The Card by Seneca Women is the first-ever credit card that rewards cardholders when they shop from women-owned businesses and drives donations to women-focused non-profits

Seneca Women, a global leadership and media platform, together with Mastercard and Deserve, have announced a credit card created to advance women in the economy. The Card by Seneca Women, scheduled to launch this spring, is the first-ever credit card to reward cardholders for shopping at women-owned businesses that are included in the Seneca Women Marketplace. The marketplace for cardholders will launch with over 1 million women-owned businesses. The card also helps drive donations to women-focused non-profits.

“It was less than 50 years ago that women could be turned down for a credit card based solely on their gender. And today, women continue to face inequalities, from racial and gender pay gaps to lack of access to capital for women entrepreneurs, to disproportionately bearing the economic impact of the pandemic,” said Sharon Bowen, Seneca Women Partner, Board Member of Intercontinental Exchange and Neuberger Berman, and the first African American Commissioner of the US Commodity Futures Trading Commission. “The Card by Seneca Women is part of our answer to these challenges. We believe the card offers a meaningful way to help accelerate gender equality and create a better future for all.”

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